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CHILDREN OF COLOMBIA X ANGELICA LOPEZ


 

 

 

 

 

 

 

 

 

CHILDREN OF COLOMBIA  X ANGELICA LOPEZ 

 

ABOUT:

Children Change Colombia has been working since 1991 to defend children’s rights in Colombia. They are the UK’s largest charity working exclusively in Colombia.

With their partners, they protect these children from violence, sexual exploitation and neglect, keep them out of the hands of armed groups, and help them demand change. Importantly, they also work with adults – parents, teachers, policy makers – to help them keep children safe  and protect them in the long-term.

 

 

OBJECTIVE:

Children of Colombia needed a brand ambassador to amplify their message to their target audience.

The Change:

We matched Children of Colombia with our well known Colombian artist Angelica Lopez. The campaign was included with the following:

  • London Bus travelling across London showcasing Colombia to the world.
  • Their very own “Te Amo Colombia” launch party.
  • 10 additional sponsors supporting the charity and Angelica Lopez during the campaign.
  • Music videos that reflect the values of the charity.
  • Amazing Colombian food!

 

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