It is not uncommon to come across fashion and music collaborations. Designers can become artists whilst artists become designers, both seeking something different yet beneficial. This relationship reflects both current trends but also society as a whole. Whats important is the mixing of the two and the new opportunities it creates in the sector.
Our sync story of the week is all about how Kourtney has partnered with Pretty Little Thing. Kourtney represents the artist-designer and has launched her new sassy range in collaboration with Pretty Little Thing. The inspiration behind the faux fur and sequinned pieces comes for the 70’s Cher vibe. Kourtney chose Pretty Little Thing based on how its fast-fun-accessible fashion.
The collection is perfect for a glamorous night out and includes jumpsuits, faux fur jackets. sequin dresses as well as the in style cut-out body-con pieces. Part of her inspiration of course were her sister Kim and Kanye West.
The mum-of-three isn’t the first celebrity to create a collection with PLT. Over the past year Sofia Richie and Olivia Culpo have also created clothing lines for the brand, achieving much success due to the shops affordable prices.
That’s right, getting that Kardashian look won’t even break the bank, as prices start from as little as £12.