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5 mistakes made by music managers

Becoming a manager for the first time is incredibly exciting—but extremely overwhelming.
In your hands, you now have the power to effect change, make an impact, and guide the employees on your team to bigger and better things.
But you also have to figure out how, exactly, to do that.
In the process, you’ll probably (most definitely) make a few mistakes. The transition to management isn’t just a promotion and a pay raise—it’s a shift into a new type of role that requires a whole new skill set. So as you assume that new role, be on the lookout for these common mistakes.

1. Not having a compelling image that is congruent with your music- Most musicians (and bands) severely underestimate the importance of their image. Yes, music is about 'music', but music business success is about a total package that includes music, image and visual stage show among other things that need to be fully developed in a congruent way.

2. Believing that social media and websites are the keys to online music promotion for musicians and groups- Social media websites are a tool. They are ONE piece of the online music marketing puzzle. Music industry companies (record labels, artist managers, booking agents, etc.) are far more interested in the popularity of YOUR website, not how many friends you have at MySpace, YouTube, Facebook or any other website that you do not own and control. Want to impress the industry with your band’s promotion? Build your website traffic.

3. Imitating Others- Developing your own management style doesn’t magically happen when you assume the title “manager.” So it’s not unusual for first-time managers to simply imitate what they’ve seen before—and if they’ve been promoted from within, that can lead them to continue to lead the department and team the exact same way it’s been managed before. And while that’s not necessarily a bad thing (maybe you have an exceptionally productive and effective leader to imitate), it doesn’t allow for new managers to challenge the status quo, rise to their potential, and make an impact—their impact—on the organisation.

4. Missing Out on Early Wins-On the other hand, if there are some changes you can make immediately, such as getting rid of an ineffective and time-wasting daily meeting or eliminating a repetitive documentation step, that earn you a quick reputation of being a doer who’s ready to make an impact.

5. Not enough depth in your music relationships- There’s an old expression, “It’s not what you know, and it’s who you know.” In music this is often modified to, “It’s not who you know, it’s who knows you.” The truth is, it’s not about either. The most important aspect of connections within the music industry is how deep are the current relationships you have now and will develop in the future. You don’t want to simply know people or be known, you want people who know you to have a real deep connection with you so that you are always on the top of their mind when opportunities present themselves. Ask yourself, “What can I do right now to deepen my existing relationships further on an ongoing basis?”

post by 
Oba Waiyaki