INNOVA LAUNCH PARTY x JULY JONES

ABOUT:

Innova Launch Party took place in Croydon this past February. The event was organised in association with Inspired Homes a leading micro-apartment developer targeting young professionals who are searching for a new home. The company is highly innovative and takes on a lifestyle-led approach which utilises every inch of space to offer the best-value living in town.

OBJECTIVE:

Create an innovative experience for their latest development Innova (previously Impact House) which holds 197 one and two bedroom micro apartments with 38 two and three bedroom apartments including four duplex penthouses. There is a communal rooftop terrace and a club lounge for residents.

THE CHANGE:

The launch party for Innova Croydon was attended by more than 200 people who registered for a night of live music from July Jones, Dee Wain, Stitch and a resident DJ. With plenty of drinks, table tennis and a chance to experience inspired’s virtual reality show apartment the night was a phenomenal success!

This is in line with Shodement’s latest strategy to bring you the best entertainment and music for corporate launches as well as strengthen the relationship between music, brands and the corporate world.