Hatice leads all core social media functions and works closely with our brands, events and artists around the world.
She joined Shodement in 2020 after receiving her degree of Business Administration with a merit in International marketing from the University of Coventry London.
Jonathan brings years of experience at Google UK to the Shodement team.
He is a strategic technology advisor who plays a pivotal role in developing both strategic and tactical digital initiatives for all our new product features on the way.
Nikita Nelson is a dynamic event and campaign specialist with years of international experience in the entertainment sector. She now combines her passion for copy with a deep knowledge of digital platforms and a highly strategic focus, designing content strategies for our artists.
Additionally, Nikita holds a degree in Music Industry Management from Canterbury Christ Church University in Kent, United Kingdom.
With a Communication BSc, Michelle is responsible for growing the digital strategy for the business.
She initially designed and developed campaigns for North Kingdom Designs and Arena Education in the early years, before becoming the Digital Marketing Manager for the industry giant EF.
From concept to creation, Michelle works on on fully integrated campaigns; branding; direct marketing; branding communications; digital online ads; and direction of our marketing efforts.
As an experienced Partnership leader, Frederic works with the campaign director to deliver a number of international client strategies.
Prior to Shodement, he was the Vice President of Commercial activities for a global investment firm in London with offices in New York, Hong Kong and more.
A determined PR executive and professional, skilled in integrated marketing, advertising and digital. She is a critical thinker, researcher and creative problem solver for the Marketing team.
Veronika is an extremely talented Finance expert and has unique experience in secondary markets for private and unlisted companies. She possesses strong research and investment capabilities and liaises with shareholders, industry leaders and the wider media community on behalf of Shodement.
Chris Wallis is currently the CFO of Crowd Emotion and key corporate adviser at Shodement. He was the main board member of public & private companies across a diverse range of sectors worldwide including Professional Services, TMT, Healthcare, Retail and Business Services. He has an indepth experience of strategy & business planning.
A versatile and efficient video professional with a wealth of relevant experience with the BBC. If you don’t believe us, just ask her!
She was also nominated As ‘Rising Talent’ At The Screen Nation Awards 2015.
Crystal is responsible for the development, implementation and reporting of our Brand Partnership strategy. She has over 10 years of hands-on experience in the brand partnership sector, and recently won Women’s Business of the Year at the Women’s Business Centre awards.
Panos is a highly motivated campaign manager specialising in artist liaison and attention to details. With years experience in project management sector.
As a campaign manager, Panos works with the marketing team to deliver a number of client strategies effectively across various disciplines, including content, inbound marketing, social media, PR and digital.
Born in Australia, growing up in Holland, and now based in London, Heydee’s passion for interactive media and music experiences allows us to work with the most exciting brands in Europe. With a conceptual and hands-on approach to the work, Heydee strives to provide music fans with simple, beautiful, and intuitive solutions.
Rhodri is an incredibly driven and commercial businessman who has built a very impressive real estate portfolio that has continued to grow year on year. With qualifications and experience in corporate finance & banking, as well as supporting entrepreneurial operations in the UK and North America, he advises Shodement on the long-term growth plans.
Jay Lamusica is the Managing Director of Shodement, a London-based entertainment platform, backed by Axial Capital Partners. He is an experienced music industry executive behind Award-winning and 2x Platinum-selling artists.
Jay has been previously interviewed on UK Tech News, Music Business Worldwide, Beat Rate Radio, Music Week, Manchester Academy, Musically, Clarity Media and is responsible for brand partnership deals for the likes of Westfield London, Content Capital, Premier Moda, Mediabase Direct, and Oxfam.
Each year his role for the music industry also includes managing Shodement’s very own UK Festival which funds more than 100 creatives a year.
Prior to Shodement, Jay was responsible for driving £2.7m in revenue for a UK-based VC-backed PropTech company & managing established artists in the music sector.
Current VP of Technology at a promising Germany company. Alex manages the tech team of Software Engineers at Shodement. He is an experienced Full Stack developer with over 8 years in the sector. Expert at facilitating the delivery of software solutions for the likes of Just Eat, UBS and Texas Instruments. Strong focus on engineering leadership, product delivery and stack development.
Current VP of Product at a well known UK tech company. Our Product consultant comes with over 10 years of experience in product development. He was also responsible for a eCommerce store delivering more than £450 million in sales per year.
Seb works closely with Alex and Jay to deliver the best tech opportunities for our artists worldwide.