Hatice leads all core social media functions and works closely with our brands, events and artists around the world.

She joined Shodement in 2020  after receiving her degree of Business Administration with a merit in International marketing from the University of Coventry London.

Jonathan brings years of experience at Google UK to the Shodement team.

He is a strategic technology advisor  who plays a pivotal role in developing both strategic and tactical digital initiatives for all our new product features on the way.

Nikita Nelson is a dynamic event and campaign specialist with years of international experience in the entertainment sector.  She now combines her passion for copy with a deep knowledge of digital platforms and a highly strategic focus, designing content strategies for our artists.

Additionally, Nikita holds a degree in Music Industry Management from Canterbury Christ Church University in Kent, United Kingdom.

With previous clients such as Snoochie, Footlocker, and Nike, Thea is responsible for growing the digital strategy of our content creators.

She specializes in photography, videography, content creation, and brand partnerships.

From concept to creation, Thea works on fully integrated campaigns; branding; direct marketing; branding communications; digital online ads; and direction of our marketing efforts.

As an experienced Partnership leader, Frederic  works with the campaign director to deliver a number of international client strategies.

Prior to Shodement, he was the Vice President of Commercial activities for a global investment firm in London with offices in New York, Hong Kong and more.

Owner of a UK-based PR Agency, Petra is a determined media professional, skilled in integrated marketing, advertising, and digital. She is a critical thinker, researcher, and creative team member of the marketing team.

She liaises with media stakeholders on behalf of Shodement.

Veronika is an extremely talented Finance expert and has unique experience in secondary markets for private and unlisted companies. She possesses strong research and investment capabilities and liaises with shareholders, industry leaders, and the wider Private Equity community on behalf of Shodement.

Veronika works on Shodement’s long-term growth initiatives for our flagship artists.

Chris Wallis is currently the CFO of Crowd Emotion and key corporate adviser at Shodement. He was the main board member of public & private companies across a diverse range of sectors worldwide including Professional Services, TMT, Healthcare, Retail and Business Services. He has an indepth experience of strategy & business planning.

A versatile and efficient video professional with a wealth of relevant experience with the BBC. If you don’t believe us, just ask her!

She was also nominated As ‘Rising Talent’ At The Screen Nation Awards 2015.

Crystal is responsible for the development, implementation and reporting of our Brand Partnership strategy. She has over 10 years of hands-on experience in the brand partnership sector, and recently won Women’s Business of the Year at the Women’s Business Centre awards.

Panos is a highly motivated campaign manager specialising in artist liaison and attention to details. With years experience in project management sector.

As a campaign manager, Panos works with the marketing team to deliver a number of client strategies effectively across various disciplines, including content, inbound marketing, social media, PR and digital.

Born in Australia, growing up in Holland, and now based in London, Heydee’s passion for interactive media and music experiences allows us to work with the most exciting brands in Europe. With a conceptual and hands-on approach to the work, Heydee strives to provide music fans with simple, beautiful, and intuitive solutions.

Rhodri is the Managing Director of Axial Capital Partners and a board advisor at Shodement. He is a commercial businessman who has built a very impressive real estate portfolio that has continued to grow year on year.

With qualifications and experience in corporate finance & banking, as well as supporting entrepreneurial operations in the UK and North America, he advises Shodement on the long-term growth plans.

Jay Lamusica is the Managing Director of Shodement, a London-based entertainment platform, backed by Axial Capital Partners. He is an experienced music industry executive behind Award-winning and 2x Platinum-selling artists.

Jay has been previously interviewed on UK Tech News, Music Business Worldwide, Beat Rate Radio, Music Week, Rockol Italy, London News Daily, Musically, Zhan Lou Wang China, Nexus Talks and is responsible for brand partnership deals for the likes of Westfield London, Content Capital, Premier Moda, Mediabase Direct, and Oxfam.

Each year his role for the music industry also includes managing Shodement’s very own UK Festival which funds more than 100 creatives a year.  

Today, Lamusica has a track record of backing artists that have gone on to become world successes, including Tri Nguyen (Grammy Awards shortlist album – 2015),  Angelica Lopez (Lukas Awards Winner – 2018), Shakka (2x Platinum-selling single at Global 12 – 2019), July Jones (Songwriter on 3x Platinum-selling album – 2020) and DARA, who reached number one selling in the official charts in 2021.

Among his numerous awards, he was recently awarded the Greater London Enterprise Awards 2022 for his 10 years of achievements in the sector.  

Nicki works closely with Jay Lamusica and other high-performing CEOs in different industries who are ready to take themselves and their business to the next level.

Nicki focuses on understanding her client’s core motivations and works with them to build iconic brands that go beyond what they could’ve imagined.

Her coaching style is built around challenges, curiosity, and creativity. Pushing founders to understand and upgrade their mindset, ask hard questions, and stretch their vision.

Nicki also runs her own marketing agency, LUNA + LION.

Current VP of Product at a well known UK tech company. Our Product consultant comes with over 10 years of experience in product development. He was also responsible for a eCommerce store delivering more than £450 million in sales per year.

Seb works closely with the tech team to deliver the best opportunities for our artists worldwide.