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The beginning  of this year got a whole lot exciting as we welcome our exclusive signing of the year, the sensational and MEGA creative DARA!

DARA is at the forefront of the Bulgarian music scene. With her distinctive voice, alluring style and irresistible charisma, she has come to be recognized as one of the main trend-setters on the Balkans and Bulgaria’s most beloved pop star. As part of the country’s biggest record label – Virginia Records – she has a total of 4,4M Spotify streams so far and more than 60M views on her videos. All her tracks have been #1 in the Official Airplay Chart in the country. 

The award-winning singer made a smashing debut in 2016 with the infectiously melodic single “K’vo Ne Chu”, which went on to conquer #1 in the Official Airplay Chart. The following year DARA was awarded “Best Female Artist” at the Bulgarian Annual Music Awards. Since then, her carrier has been growing even faster, both locally and internationally. Her latest 2020 bangers “Ai Ai” (“Fire”) and “MAMACITA” are further stamping her as a pop phenomenon, record-breaker and crowd-favourite.

Shodement is pleased to announce the Shodement for Brands Newsletter.

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Some brands are exceeding expectations by developing creative and daring marketing work in the music space that aligns perfectly with their proposition, whereas others are being left behind. Shodement produces numerous festivals and artists that deliver a host of opportunities for the brand to engage with new consumer audiences.

If you’re interested in engaging new audiences or developing a new way to market your brand via Shodement, email hello@shodement.com to discuss.