From building a fashion brand to dominating the charts. Rauw has one of the biggest Latin songs in the world right now. “Todo De Ti”, which translates in English to  “All of You” has spent no.2 on the Spotify Global 200 chart, just behind Olivia Rodrigo. And the retro music video for the funky love songs has taken off with similar ardor – it has over  600 million views on Youtube and there’s an entire movement on Tik Tok based around the song.

The world wants all of this modern-day song-and-dance man, and Alejandro is giving us just that.