Stormzy himself and Louis Theroux are declared fans , so who is Not3s?

UK Hip-hop recording artist Not3s has managed to collaborate with none other than Tinie Tempah and MoStack at the age of 19. His first release ‘Yesterday’ (2015) was followed by the infamous track ‘Addison Lee’ and ‘Alladin’ which solidified his fan base.

Not3s made a name for himself as one of the most promising Rap acts and rising talents. Born and raised in Hackney he states that he has been into music since the tender age of four. If you are wondering what the ‘3’ stands for in his name it signifies music notes, money notes and to take note of Not3s!

His sound is ‘diverse, fresh and dope’ and he states that Tory Lanez , Stormzy and Ed Sheehan are  his main influences.

Addison Lee – his most irresistible track includes afropop, grime and R&B elements and it has been racking up millions of views since its release in November 2016. It has been featured on Radio 1 and Capital Xtra in the UK and is now a festival favourite! The massive attention he has received for this track led to Not3s meeting some of his idols such as Stormy and Wretch 32. He is now back with the debut release of his EP.

Find out more and follow Not3s here:

https://twitter.com/not3sofficial

https://www.instagram.com/not3sofficial/

https://www.facebook.com/Not3s-1440817175979720/

Hello 2018 – Happy New Year!

First and foremost we would like to thank all of our brilliant artists who have truly shown their absolute best throughout 2017! Shodement has once again risen to new heights with the support of all of you and our dedicated team!

Here’s a summary of what we were up to this year and more importantly what’s in store for 2018!

Tri Nguyen: Sold Out Tour!

Grammy nominated and multiple award winner Tri Nguyen completed a successful tour this past October. Beyond Borders Music Tour took place at the International Canada School, Ton Duc Thang University and the official concert hall at VOH Music One.

Scott Mclain meets his Kickstarter Target!

Global 12 Festival on September 2nd!

Global 12 Festival ran by Shodement, brought together the freshest musical acts from around the globe, pitting their talents against each other in a battle to be the best.The festival took place in Cargo, a club situated in spirited Shoreditch. Cargo provided the perfect backdrop for this impressively eclectic lineup. The atmosphere was excitable, as people poured in the entrance, mingling with the acts who would in turn mingle with each other. Amongst the twelve acts competing to win best act were Tri Nguyen, Senar, Alex Attril, Ryan Koriya, Scott McLain, DeeWain, Angelica Lopez, Piqued Jacks, July Jones, and RUA. This was an incredibly diverse mix of sounds brought together, from the world music of Tri Nguyen, to the French dancehall of Senar, to the contemporary country rock of Scott McLain.

We had an absolute blast and we hope you enjoyed it as much as we did!

Angelica Lopez – Te Amo Colombia!

Last but not least we would like to extend our thanks to the following individuals for this years accomplishments:

Sign up for the latest music from our Global 12 artist of the year

It is not uncommon to come across fashion and music collaborations. Designers can become artists whilst artists become designers, both seeking something different yet beneficial. This relationship reflects both current trends but also society as a whole. Whats important is the mixing of the two and the new opportunities it creates in the sector.

Our sync story of the week is all about how Kourtney has partnered with Pretty Little Thing. Kourtney represents the artist-designer and has launched her new sassy range in collaboration with Pretty Little Thing.  The inspiration behind the faux fur and sequinned pieces comes for the 70’s Cher vibe. Kourtney chose Pretty Little Thing based on how its fast-fun-accessible fashion.

The collection is perfect for a glamorous night out and includes jumpsuits, faux fur jackets. sequin dresses as well as the in style cut-out body-con pieces. Part of her inspiration of course were her sister Kim and Kanye West.

The mum-of-three isn’t the first celebrity to create a collection with PLT. Over the past year Sofia Richie and Olivia Culpo have also created clothing lines for the brand, achieving much success due to the shops affordable prices.

That’s right, getting that Kardashian look won’t even break the bank, as prices start from as little as £12.

Shop the collection here!

Mabel McVey, better known as Mabel is a songwriter and singer from Sweden (she was actually born in Spain)!

With a musical heritage – her father is well known producer (Cameron McVey – Massive Attack, Portishead); she released her first single “Know Me Better” in 2015. The song was produced by Joel Pott and signifies Mabel’s rise to fame. She followed this up with the release of “Finders Keepers” in 2017 .

Despite her young age (she is in her early twenties) she is gifted with a great ear for melody. Following the release of “Know Me Better” she became known as a brand new generation of RnB artists. The track was picked up by Radio 1 and despite its humble release on her Soundcloud it didn’t remain a secret for long.

Mabel manages to blend classic melodies and modern music with soulful blues rhythms. This is truly unique and partly derived not only from her father but also her mother, superstar Neneh Cherry.

Pos “Know Me Better”, Mabel released “My Boy, My Town” as well as standout track, Thinking of You (which has 5 million+ hits on YouTube).

Since then she has been featured in The Sunday Times, Vogue and i-D magazines. She has furthermore collaborated with brands such as Adidas and Tate Modern.

April 2017 Mabel released debut EP “Bedroom” . She states: “writing the EP has been such an interesting journey for me. I’ve learnt so much about myself and how to embrace the different sides of my identity. I’m English, Swedish and Sierra Leonean and being mixed race is something I used to see it as an obstacle but now I see it as a beautiful thing”.

To find out more about her full LP release follow Mabel here:

http://www.mabelofficial.com/

YouTube

https://twitter.com/MabelMcvey

https://www.instagram.com/mabelmcvey/

Brands and Music, two things which used to be entirely separate are increasingly overlapping more than ever before. Artist/brand collaborations present a powerful combination of forces.

One only needs to look at how Accessorize used OMYO’s single Mysterious Girl in their SS17 Fashion TV Campaign and this is not the only example from the London Pop Duo. They debuted their first single, Lady, in conjunction with New Look’s  2016 Autumn/Winter campaign.

OMYO State:  “This brilliant collaboration came about when the band were in New York making the video for Days With You and they played a show to tie in with the shoot. The head of marketing at Monsoon/Accessorize then came down and decided then and there that he wanted Mysterious Girl for the campaign”.

The head of Acccessorize said his choice was based on the fact that their “summer film was made with the purpose of showcasing our festival range.With that in mind, this tune had a great festival vibe and the title, Mysterious Girl, tied back to the creative of the video”.

When brands collaborate with music artists they are looking to build a better image and identity for their brand. At the same time the artist has a lot to gain from being branded. Both parties are looking to increase awareness and break into new markets. They are therefore ideal partners.

Brand Partnerships are becoming one of the most important ways for artists to generate revenue. Billboard magazine states that brand partnerships amount to 2 Billion per year in revenue. The artists in turn expose their fanbase to the brand’s products.

So, what are you waiting for?

The merely 21 year old IAMDDB from Manchester is the new UK hip-hop sensation. She defines her style as ‘urban jazz’ and the best introduction is her addictive single “Shade”.
Not only a songwriter but also a producer IAMDDB has performed for the President of Angola and her tracks including ‘Leaned Out’ are aired through BBC 1XTRA.

She is all about the harmonies and doing music which is different but that she can also have fun with. Jazz music is one of her biggest influences and she takes inspiration from artists such as Jimmy Dludlu, Lianne La Havas and her father Manuel De Brito who is a saxophone player.

IAMDDB likes to keep her music simple and real, in her videos you will see her jamming in a park or walking through Manchester city. What you see is what you get with IAMDDB. She is suported by a group of visual designers, producers and her all important friends and fans.

The artist has just finished an October Tour and her last release Vibe Volume 2 has taken the scene by storm. Volume 3 will be out soon so don’t miss it!

To find out more:

https://www.facebook.com/IAMDDB/

Youtube

https://twitter.com/iamddb
https://soundcloud.com/iamddb
https://www.instagram.com/iamddb/

Jax Jones is a UK singer/songwriter and record producer.
He rose to fame after being featured on Duke Dumont’s 2014 single ‘I Got U’ which was number one in the UK Singles Charts. This was followed by the tremendous success of ‘You Don’t Know Me’ featuring Raye which hit number three in the charts in 2016.

Jax grew up listening to afrobeat and rap from his Nigerian stepfather and his influences include Biggie Smalls, Kylie Minogue ( which he was introduced to from his Malaysian mother) and Luther Vandross. His biggest influences include producers Rodney Jerkins and Timbaland. Jax studied classical guitar from a young age and started making his first beats on Cubase.

His first career steps included open mic clubs in London prior to working on releases for Big Narstie amongst many others.

After meeting Duke Dumont, he developed an interest in house music and together they co-wrote and produced “I Got U”, “Won’t Look Back” and “Ocean Drive”.

Following the success of ‘You Don’t Know Me’ in 2016 he also released ‘House Work’ the same year. He is now back with Jax Jones – Instruction ft. Demi Lovato & Stefflon Don released August 2017.

To find out more:
http://www.jaxjones.co.uk/
https://twitter.com/JaxJones
https://www.facebook.com/OnMyJaxJones/
YouTube

López is a singer songwriter who is strongly influenced by folk music from the Atlantic Coast of Colombia, one of the best exponents of urban–folk. Charismatic, explosive and full of energy, makes López unique in her style and a fantastic ambassador for Colombia.

Impressively enough, López has performed at a variety of UK venues such as The Royal Albert Hall, WOMAD festival, The Houses Of Commons and Buckingham Palace. Her appearance at Global 12 will be one of the most experienced and high energy performances of the day.

Speaking to López, she told us that “Freddy Mercury is and will always be my dream collaborator, listening to his music is like food to my heart, brain and soul! There are many other artist who I look up too Paul McCartney is one of them.”

International artists usually find it much more difficult to breakout in the UK and US markets, however López has found success all over the world. When asked about her biggest challenges she told us that “To me just being a woman in the music business has being a huge challenge through out my whole life. Being away from my homeland is a big challenge.”

“Life is full of challenges but I believe strongly that music is a universal language and all I desire is for mine to touch people’s hearts as it comes from a very honest and sincere place. I have a story to tell a message that needs to be heard and felt.”

Piqued Jacks describe themselves as ‘A passionate and polychromatic alt/funk-rock band of brothers’, and to be quite honest, I could not have put it better myself. I guess my job here is done.

I kid of course. Piqued Jack’s hail from Buggiano, Italy, and Austin, Texas, respectively. They sit in the area where funk and rock meet, playing a range of music that is constructed by meaty melodies and meaningful lyrics. They remind me of a more sun-kissed/bronzed incarnation of melodic metal bands; think Coheed & Cambria if they were brought up in Tuscany. Or Mars Volta. Or Wolfmother. Get the picture? It’s a pretty one.

hey were asked about how this mixture of geographical backgrounds affected the sound of the music they produced:

‘The environment has always played a big part in our music-making process. We created songs both in an old house in the Tuscan countryside and on a porch of a Texan ranch (and pretty much everywhere in between), switching from our own rehearsal room in Buggiano to the one we rented in Austin. We’ve always related differently to every place, not only as a band but also individually, so everybody kinda translated his appreciation, or refuse, or enthusiasm, or curiosity, or anger towards that particular place in the music each one wrote.’

It is evident that Piqued Jacks, even though they are the very definition of multinational, are very at home within themselves and in the music they create. Drawing upon the world around them for inspiration. Their track Home Is Forever, from their 2015 album Climb Like Ivy Does, begins with the lyrics ‘Don’t ever forget your roots’, a tenet that the band seems to live by.

Their latest release Aerial Roots, is a sort-of re-release of Climb Live Ivy Does, yet it is a solely acoustic album, a little more restrained and downtempo. It is in essence, a different album, or at least, a different take, like a reproduction of a painting in a different style.

When asked about their musical output, and what kind of things inspired them, be they other musicians or aspects of daily life, Piqued Jacks responded:

“Everything we live and whatever we listen to ends up in our music. One very inspiring aspect of daily life is driving with loud music on, as is going to see concerts – we wish it was “more daily” though – or just sitting alone with an instrument.

All the experiences that have an impact on our life, like a trip to a foreign country, a spiritual retreat into nature, the love for a relative, a girl or a pet, also have it on our songs. And vice-versa: we once named a pet hamster “Dr. Spunky”, after of an old track of ours.

Speaking of other musicians instead, well, that’s a long list to make. We’re like sponges, we absorb everything we like and then we fail at re-creating it, which I guess is where our own style begins. D’you want names? Ok, we try to keep it short: Joshua Homme (guitar), Matt Garska (drums), Jared Followill (bass), Brandon Flowers (vocals). And Dave Grohl. And Biffy Clyro. And the early RHCP.”

It was t-shirt weather in the Manor on the day of the much-anticipated Global 12 Festival. Ran by Shodement, the festival brought together the freshest musical acts from around the globe, pitting their talents against each other in a battle to be the best.

The festival took place in Cargo, a club situated in spirited Shoreditch, which is built into the arches of the Overground line. Daubed in graffiti and replete with thatched roofs and greenery, Cargo provided the perfect backdrop for this impressively eclectic lineup. The atmosphere was excitable, as people poured in the entrance, mingling with the acts who would in turn mingle with each other.

Amongst the twelve acts competing to win best act were Tri Nguyen, Senar, Alex Attril, NI NA, Ryan Koriya, Scott McLain, DeeWain, Angelica Lopez, Piqued Jacks, July Jones, and RUA. This was an incredibly diverse mix of sounds brought together, from the world music of Tri Nguyen, to the French dancehall of Senar, to the contemporary country rock of Scott McLain.

We will break down the best performances of the day, and hope to bring a bit of the upbeat vibe of Global 12 to you, but before you read on, here is a short video brought to us by Shodement introducing you the glory that was Global 12.

Best Performances

Angelica Lopez

The first act that needs mentioning is the wonder that is Angelica Lopez. The Columbian singer gave what was probably the most energetic performance of the night, from the music down to the frequent costume changes. She enters the stage with flare, backed up by her nine-strong band. Her music is influenced by traditional Columbian folk, but is a definitively more contemporary sound, sitting in the areas between rock and funk. I immediately regret not being able to dance because I’m writing, as Lopez brings the crowd to a Columbian fury.

The band are tight, as they switch from intense riffs to downtempo grooves, which are provided beats by the three separate percussionists. It’s stirring stuff, and the crowd are dancing passionately, becoming, what I wrote on the day rather pressed for words and affected by east-London vernacular, “well and truly gassed”.

Piqued Jacks

Piqued Jacks have been delighting us with their heady mix of rock and funk for some time now. The Italian four-piece bounced onto the stage in matching outfits, representing a unique vibrancy that set themselves apart from the other acts. Powerful vocals, raucous guitar, funky bass, and talented drumming filled the room which was lit by strobes. Their tracks ranged from the heavy to the anthemic, reminding me of bands such as The Mars Volta, Envy On The Coast, and Biffy Clyro.

Their set had a number of great songs, and particularly stunning was the final number from the group, a moving song called Home Is Forever, which felt very sincere coming from a band playing to a crowd of people from all over the planet. Piqued Jacks were awarded with ‘Best Performance’, coming in second overall after Angelica Lopez, accumulating over 2,000 points with their set. The boys from Italy are definitely a band to watch, and if you get the chance to see them live, don’t throw it away. And also, they throw out condoms at their gigs, so it’s a unique experience.

July Jones

The London-based electronic musician was unknown to me before Global 12, but since watching her set, I’ll be keeping track of her music. With her black leather jacket emblazoned with the words ‘July Jones’ on the back and her distinctive white-blonde hair, she stood out against the dark backdrop of Cargo’s main stage. Accompanied only by her producer/keyboardist, she poured lyrics over ethereal melodies which tied in well with the simultaneous deep and brooding basslines.

Jones’ work is dark-pop, and is very evocative of deep, deep emotion, which plays against the relatively sweet sound of some of her tracks. Tracks like Mixed Signals and Jump In The Water (her latest single) stand out as being the most fun and also most intricate. The defining factor of July Jones? Her incredibly powerful vocals, which succeeded in entrancing all those who graced the inner rooms of Cargo. Jones was awarded 3rd place at Global 12 for her performance. She is definitely one to watch.

Tri Nguyen

An artists who truly stood out against the others for his rare ‘world music’. Nguyen, a Vietnamese musician who originally played classical piano, now champions a little-used but well-respected instrument called the zither. He took to the stage in traditional Vietnamese dress, replete with wooden sandals, and seemed incredibly at ease with how he completely changed the atmosphere of the club, from one which had been, for lack of a better word, hyped, to one which was calm, reticent, introspective, almost soporific. It is the most relaxed the crowd has been, as Nguyen expertly picks the strings of the zither that lays on his lap. Tracks melt into each other, and a faint James Bond cover is picked up on, much to the crowd’s delight.

Nguyen produces a meditative quality that is felt by all. The simplicity of his set captivated the crowd to an extent which had previously been missed.

Best New Find

Georgia Crandon And The Vintage Youth

Georgia and her band were the first act to play at Global 12, so had a hard job in uniting the crowd, who had yet to visit the multiple bars that Cargo operate. Replete with a double bassist, drummer, saxophonist, and pianist, Georgia and her band come on to chants of ‘Oggy Oggy Oggy’, and ‘Share some love’, provided by the festival’s wonderful compere Shahlaa (From Shahlaa Discovers). I wondered about the type of music they played, that is, until they started playing. It’s swing, damn jazzy swing! I feel like I’m transported back in time to a jukejoint.

Georgia And The Vintage Youth display a sound similar to the likes of Lily Allen or more accurately, Amy Winehouse. She croons out the tracks, The Girl, Tell Me To Go Home, Jack, and Barmaid Blues (“I was a shit barmaid” Georgia reveals). The band are tight, and switch from swing, to more bluesy numbers (Barmaid Blues), to a quirky, brassy East London ragga vibe. Georgia And The Vintage Youth have an EP coming out soon, so remember to stay tuned.

Senar

“My name is Senar. I come from France”, exclaimed the rapper as he came on stage. Senar was the first to lay down some real urban vibes for Global 12, with his music being a mixture of dancehall, hip-hop, reggae, and carib. He rips into his first song with a surprising flow and a thick accent, and the crowd begins to love his infectiously summery sound. Owning the stage, he bounces around, confident even with the knowledge that the crowd are not from his home country, and he sings in a different language. Need music for a summer party with lots of alcohol? Senar is your guy.

Why you should check out next year’s Global 12

Global 12 brought about a truly universal feeling, with the music breaking down barriers of language and cultural identity. From the acts themselves, the beats provided by resident Cargo DJ, DJ Tamika, to the cold cans of Coors Light that seemed endless in their supply, the event was a huge success, with a crowd that brought out the best of what music scenes have to offer. It’s a must-see on your festival calendar for 2018.

A final shoutout to Shodement and Cargo for putting on a stellar event.